On August 22nd Audio-Technica will release new DAP headphones, ATH-EQ300M and ATH-EQ300LV (for TV).
8.5mm thin, our new headphones provide a sound pressure sensitivity of 102dB/MW, a frequency response of 16Hz-24,000Hz, an impedance of 20?, feature 28mm drivers, and accepts a maximum input power of 500mW.
The DAP version is available in six colors: Black, Brown, Pink, Purple, Silver, and White. The TV version comes in only one color.
The only difference between the two, besides color, is cord length. 1.2m for the M series and of 3.5m for the LV.
http://www.akihabaranews.com/en/news-16455-ATH-EQ300M%3A+New+Headphones+from+Audio-Technica.html