After a while we all get bored of looking at other people using the same phone we have, and the more we see it the more likely it is for us to buy a new phone. The new Box To Play from the KDDI AU design team is one of those phones that you will not be seeing in the hands of the general public anytime soon. It has all the new features that are expected from a mobile phone like the ability to make & receive calls, check email, listen to music and the sorts. But the one thing that separates this device from the common phone is its seriously cool looks and the ability to turn into a flashing and yet fold able box. The images appear to show some kind of LED display system that may just be to show the equaliser or even show the name of a caller.
The Box To Play may just be a concept phone but if introduced it sure is going to create some serious style statements. If only more phone makers were this experimental we all would have a phone as unique as everyone of us.
Source
http://www.newlaunches.com/archives/box_to_play_a_seriously_cool_transforming_phone.php