When it comes to product design, iOmega seems to have gone on a creative overdrive. The previously launched portable HDD had a flask like look to it. Very nostalgic to war veterans, who may be reading de classified FBI war files for kicks. iOmega has now come out with a model dressed in full camouflage fatigues. The 250GB "Camo eGo" is also outfitted with a black "Iomega Power Grip," adding "an angle of style and adventure to the eGo color kaleidoscope.
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http://www.newlaunches.com/archives/iomega_camo_ego_absolute_invisibility_online_and_offline.php