Hollywood Reporter says that Apple is expected to announce today an across-the-board deal to sell new release films at its iTunes Store. The deal is said to allow Apple to offer a "broad slate of top-shelf films" day-and-date with home video releases -- a long time sticking point with brick-and-mortar interests who want to keep their early edge on digital downloads. The deal includes Fox, Walt Disney Studios, Warner Bros., Paramount, Universal, Sony Pictures, Lionsgate, New Line and more -- all of which are currently inked to deliver rentals through iTunes. MGM is not part of the deal. That puts Apple in direct competition with Wal-Mart's DVD empire after having pushed Wal-Mart from the top spot in music sales in the first two months of the year.
http://www.engadget.com/2008/05/01/apple-itunes-to-compete-day-and-date-with-dvd-releases-wal/