Microsoft’s announcement couldn’t have come at a better time. After being out of mainstream news for quite some time, Zune is finally back in the front pages of technology news. Released in November 2006, Zunes have been selling modestly and have finally reached the 2 million-unit mark. Since Q1 2007, Zune has actually moved up the MP3/PMP market list to gain one point from 3% to 4%. At the same time period, iPod market share dropped from 72% to 71%. It’s bad news for both Apple and Microsoft after releasing fresh new lines of their portable media player brands. If you care to look at the table above, you’d notice after Sandisk’s 1% gain and subtracting Creative’s 2% loss, there’s 1% missing. Could this be Chinese MP4 players finally making headway in the U.S. MP3 market?
[via cnet]
http://www.pmptoday.com/2008/05/11/zune-hits-2-million-mark-takes-4/