Organize and Share your Electronics the way you want. Sign-Up for a free account now. It takes only 30 seconds!

Ford billboard creates an immersive experience for travelers

Ford billboard creates an immersive experience for travelers

Although digital billboards may be nothing new; a marketing campaign by Ford is taking them to a whole new level. Created by Kinetic Worldwide, the automaker has created a ‘sensorial’ experience that blows air and smoke while emitting the sound of an engine as a person makes their way past the advertisement.

Installed at an airport in India, the billboard features a red carpet which is connected to a large screen via an Arduino. Whenever a traveler approaches the carpet, it triggers the wind, the noise of a revving Mustang engine, and for some of the ads, artificial smoke.

Sommnath Sengupta, creative director at Kinetic India, tells The Drum that more immersive experiences can lead to greater ROI:

First and business class travelers come with a mindset of luxuriating in a personalized experience. Our creative concept is a sensorial statement of power that speaks directly to and resonates with this audience. By contextualising the experience of driving a Mustang through dynamic content and technology, Ford has already seen an increase in potential buyers requesting test drives.

See it in action below!

A video posted by Kinetic (@kineticworldwide) on

 

More Articles to Read

Replace a microwave’s beeping with the Windows XP startup sound
Replace a microwave’s beeping with the Windows XP startup sound
A DIY Laser Scanning Microscope
A DIY Laser Scanning Microscope
Teleknitting: TV-based string art
Teleknitting: TV-based string art
Start your day with Nerf target practice!
Start your day with Nerf target practice!
Converting a coffee maker into a 3D printer
Converting a coffee maker into a 3D printer
Sort your M&Ms or Skittles with this ingenious machine
Sort your M&Ms or Skittles with this ingenious machine
The Hunt is both a playful game and tasteful home decor
The Hunt is both a playful game and tasteful home decor
The Rick and Morty Alarm will make sure you’re always on time
The Rick and Morty Alarm will make sure you’re always on time
Build your own MIDI accordion with Arduino
Build your own MIDI accordion with Arduino
A tiny orchestra of Lego Robots driven by Arduino
A tiny orchestra of Lego Robots driven by Arduino
8-bit Frogger game on a digital microfluidics device
8-bit Frogger game on a digital microfluidics device
An experimental game with a conductive rubber band controller
An experimental game with a conductive rubber band controller

Top




Shares